Work Experience

Credit Karma

Grew adoption of my team's marketing production service from 10% to 65% across the org, working two fronts: enabling the marketers who wanted to build their own, and earning back the trust of those who didn't through consistent, reliable delivery.
Ran the enablement program for self-serve marketers: AI tooling training, hands-on Cursor and Claude Code coaching, dev-environment support, and self-service documentation that cut setup time by 50% and got non-technical marketers building their own work.
Built an end-to-end AI-driven template production workflow using Cursor and Figma MCP, cutting build time by 70% (from over an hour to around 20 minutes) with no engineering support.
Established a structured, org-wide QA practice, partnering with the Brand Team to turn a dormant Litmus review channel into an active, cross-functional habit.

Architected a modular template system in Braze that cut time-to-production for a single template from about 2 hours to around 15 minutes.
Led the end-to-end migration off a GitHub-based Handlebars workflow into Braze, rebuilding the full program in Liquid across 160 campaign templates and 23 reusable content blocks.
Established the team's production standards for the new Braze system: a mandatory peer-review step using Braze Approval Workflows before any campaign could be scheduled, plus naming conventions and a tagging system for content blocks across Campaigns and Canvases.
Built an Airtable intake system for tracking email build requests, documented the full workflow on a self-service Google Site with step-by-step instructions, and pushed all template and content-block code to a GitHub repo for versioning and visibility across the engineering org.

Owned end-to-end Marketo campaign execution, taking that work off the brand and demand gen teams so they could focus on strategy.
Established cross-functional working rhythms with marketing and demand gen, and kept the campaign pipeline unblocked through active task management in Asana.

A short contract engagement that ended due to budget cuts, and the start of a longer relationship with the team; Credit Karma came back with a full-time offer about five months later, which I took.
Embedded with the Growth Technology Operations team, I worked on the design system codebase, built assets across product verticals, and filled in as technical support for marketing teams hitting platform blockers.

Led a team of marketing operations specialists building campaigns and templates in Marketo, expanding the team's production capacity and template coverage.
Served as primary Marketo administrator across Production and Sandbox instances, owning user permissions, data hygiene, and program auditing.
Evaluated third-party integration requests by running trials in a Marketo sandbox and reporting back on whether each tool actually delivered before any commitment.

Migrated Marketing Operations from Asana to Jira and built a Zapier-powered intake automation, modernizing how work was captured, tracked, and managed.
Introduced two-week sprint cycles and scrum methodology for Marketing Operations, improving accountability and delivery consistency.
Launched bi-weekly sprint reporting for marketing and RevOps leadership; earned the Revenue Operations & Strategy Hero Award for the impact on team visibility and output.

Rebuilt the Marketo email template system from scratch as a modular, self-serve component library, giving marketers an independent build experience with brand consistency and cross-client rendering built in.
Converted the Marketo template system into Klaviyo so the outreach marketing team could build their own on-brand emails without touching code, extending the same self-serve model to a second platform.
Documented email operations practices in Confluence, improving onboarding, knowledge sharing, and process consistency across the marketing org.
Took deliverability from Yellow to Green across domains and IPs in Google Postmaster Tools by fixing misconfigured SPF, DKIM, and DMARC records with IT and coaching the SDR/BDR teams on compliant outreach.

Built the CRM email channel's production infrastructure from scratch: a modular, component-based codebase with reusable libraries and brand consistency standards that the whole channel ran on.
Introduced GitHub version control, a local build system, and Litmus QA standards, bringing modern development practices to a manual workflow that had none.
Built the channel's data-driven personalization, using user data to drive dynamic content and send logic across the program; the work was recognized by Really Good Emails and featured in a Litmus customer success story.

Built a PHP-based email build system that automated shared component rendering and eliminated the manual, error-prone production steps (years before purpose-built tooling existed for this).
Designed a unified design system aligned with PubNub's brand and extended it across landing pages and webinar assets.

Helped formalize the agency's email development process, establishing the documentation and QA standards it needed to stay consistent as the team scaled.

Served as technical lead for automated marketing campaign workflows, supporting multi-client delivery at enterprise scale for Fortune 500 clients (Intel, Autodesk, Procter & Gamble).
Trained enterprise clients to run Teradata's Digital Marketing Center themselves, and built the demo materials and API examples that supported them.

Where my production career started: building HTML campaigns and landing pages for agency clients, and learning the production discipline everything after was built on.